Johnny Cash’s estate and Google Chrome hooked up to crowd-source a promotional video to be used as the official music video for the single’s release – and the Johnny Cash Project was born.
The result is stunning. Over 250,000 people from over 170 different countries contributed to the project, and they each took a solitary frame – 1/25th of a second – and illustrated it, in black and white, via the website, then the frames were edited together.
The result is incredibly cohesive and the range of material is mind-blowing. As you would expect – there was plenty of video taken during the making, and the website is beautifully interactive (even if it is in Flash).
About the project – the video starts at 2 minutes 50 seconds