Ivo Watts-Russell’s legendary independent record label 4AD — home in the ’80s and ’90s to the Pixies, Cocteau Twins, This Mortal Coil, Throwing Muses and so many more — will be the subject an exhaustive history this fall with the publication of journalist Martin Aston’s new book “Facing the Other Way: The Story of 4AD.”
Due out Sept. 26, the book promises to tell the story of the label’s first 20 years, from its inception in 1980 through the late ’90s, via interviews with more than 100 artists and label staff, including Watts-Russell and what is being billed as the first-ever interview with label co-founder Peter Kent, who left the music industry in 1982 “and willingly disappeared into obscurity.”
The hardback book, published by HarperCollins imprint The Friday Project, includes cover artwork designed by 4AD’s renowned in-house designer Vaughan Oliver plus 15 pages of photographs and record sleeves.
There also will be a limited-edition run of 1,000 that will have different artwork by Oliver and will be packaged with two CDs of 4AD music compiled by Aston, one covering the ’80s and the other the ’90s (with a couple of unreleased tracks on the ’90s disc, Aston notes). All told, there will be 42 tracks across the two discs — but the song selection will remain a surprise for the buyers of the limited-edition version.